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Now showing items 1771-1780 of 1892
Fanning the flames? How media coverage of a price war affects retailers, consumers, and investors
(American Marketing Association, 2015-10)
This article explores how media coverage of a price war affects customer, retailer, and investor reactions over time. Using data covering a Dutch supermarket price war (2003–2005), the authors find that price reductions, ...
The formation, evolution and replacement of price-quality relationships
(Springer Science+Business Media, 2016-01)
This paper develops a theoretical framework to address how dynamic competitive interactions and customer preferences change the observed relationship between market price and quality, and it offers an empirical framework ...
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
(Elsevier, 2016-09)
The Internet has given rise to many new forms of advertising. Scientific studies have focused on individual reactions to specific advertising forms in isolation and have offered little guidance for aggregate-level budget ...
A critical spatial approach to marketplace exclusion and inclusion
(American Marketing Association, 2013-05)
The authors apply insights from critical spatial theory to explore how space can be reimagined to be more inclusive. The meaning of spaces includes (1) objective physical space, (2) subjective imagined space, and (3) lived ...
Exploring spatial vulnerability: inequality and agency formulations in social space
(Informa Group, 2016)
The authors derive from critical urban geography and consumer research on vulnerability to investigate the ways in which vulnerability within social space is shaped and negotiated. Multiple power dynamics and ideological ...
Towards an efficient anomaly-based intrusion detection for software-defined networks
(Institution of Engineering and Technology, 2018-08-24)
Software-defined networking (SDN) is a new paradigm that allows developing more flexible network applications. A SDN controller, which represents a centralised controlling point, is responsible for running various network ...
Measurement of the semileptonic t t ¯ + γ production cross section in pp collisions at √s=8 TeV
(Springer International Publishing, 2017-10-02)
A measurement of the cross section for top quark-antiquark ( tt¯tt¯ ) pairs produced in association with a photon in proton-proton collisions at s√=8s=8 TeV is presented. The analysis uses data collected with the CMS ...
Study of jet quenching with Z + jet correlations in Pb-Pb and pp collisions at √sNN=5.02TeV
(American Physical Society, 2017-08-23)
The production of jets in association with Z bosons, reconstructed via the mu(+)mu(-) and e(+)e(-) decay channels, is studied in pp and, for the first time, in Pb-Pb collisions. Both data samples were collected by the CMS ...
Churn prediction for mobile prepaid subscribers
(Institute for Systems and Technologies of Information, Control and Communicatio, 2017)
In telecommunication, mobile operators prefer to acquire postpaid subscribers and increase their incoming revenue based on the usage of postpaid lines. However, subscribers tend to buy and use prepaid mobile lines because ...
Search for dijet resonances in proton–proton collisions at √s=13 TeV and constraints on dark matter and other models
(Elsevier, 2017-06-10)
A search is presented for narrow resonances decaying to dijet final states in proton–proton collisions at
√s = 13 TeV using data corresponding to an integrated luminosity of 12.9 fb−1. The dijet mass spectrum
is well ...
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