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Impact of global brand chief marketing officers’ corporate social responsibility and sociopolitical activism communication on twitter
(Sage, 2022-09)
Chief marketing officers (CMOs) engage with their stakeholders on social media platforms to create a digital impact. CMO communication on societal issues is understudied despite heightened global attention to brands’ social ...
Social media analytical CRM: a case study in a bank
(IOS Press, 2023)
The use of the social media (SM) has become more and more widespread during the last two decades, the companies started looking for insights for how they can improve their businesses using the information accumulating ...
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