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Mind-set metrics in market response models: an integrative approach
(American Marketing Association, 2010-08)
Demonstrations of marketing effectiveness currently proceed along two parallel tracks: Quantitative researchers model the direct sales effects of the marketing mix, and advertising and branding experts trace customer ...
Optimized calibration of currency market strategies
(2010)
We propose a new financial indicator and risk metric embedded in a currency trading model to assist investors in currency markets. Since our model is highly nonlinear, we utilize global optimization
technology to maximize ...
Algorithmic expedients for the prize collecting Steiner tree problem
(Elsevier, 2010)
This paper investigates the Prize Collecting Steiner Tree Problem (PCSTP) on a graph, which is a generalization of the well-known Steiner tree problem. Given a root node, edge costs, node prizes and penalties, as well as ...
Who should practice price discrimination using rebates in an asymmetric duopoly?
(Springer Science+Business Media, 2010-03)
Price discrimination is generally thought to improve firm profits by allowing firms to extract more consumer surplus. In competition, however, price discrimination may also be costly to the firm because restrictive incentive ...
Calibrating artificial neural networks by global optimization
(2010-07)
An artificial neural network (ANN) is a computational model − implemented as a computer program − that is aimed at emulating the key features and operations of biological neural networks. ANNs are extensively used to model ...
An exact algorithm for the Steiner tree problem with delays
(Elsevier, 2010-08-01)
The Steiner Tree Problem with Delays (STPD) is a variant of the well-known Steiner Tree Problem in which the delay on each path between a source node and a terminal node is limited by a given maximum value. We propose a ...
A retrospective view on‘‘3-dimensional radiation in absorbing, emitting and scattering media using discrete-ordinates approximation’’by J.S.Truelove
(Elsevier, 2010-06)
Discrete-ordinates (DO) approximations to the radiative transfer equation in three- dimensional enclosures have extensively been used during the last three decades. The 1988 paper by Truelove [1] is one of the pioneering ...
Scheduling ambulance crews for maximum coverage
(Palgrave MacMillan, 2010-04)
This paper addresses the problem of scheduling ambulance crews in order to maximize the coverage throughout a planning horizon. The problem includes the subproblem of locating ambulances to maximize expected coverage with ...
Expanded learning environments
(2010-06-29)
Information literacy programs are beneficial as they needed not when they might be needed. That’s why it should be embedded into the curriculum in higher education institutions so that libraries can act accordingly. This ...
Discrepancy search for the flexible job shop scheduling problem
(Elsevier, 2010-12)
The flexible job shop scheduling problem (FJSP) is a generalization of the classical job shop problem in which each operation must be processed on a given machine chosen among a finite subset of candidate machines. The aim ...
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