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Search for supersymmetry using Higgs boson to diphoton decays at s√ = 13 TeV
(Springer Nature, 2019-12-04)
A search for supersymmetry (SUSY) is presented where at least one Higgs boson is produced and decays to two photons in the decay chains of pair-produced SUSY particles. Two analysis strategies are pursued: one focused on ...
Mind-set metrics in market response models: an integrative approach
(American Marketing Association, 2010-08)
Demonstrations of marketing effectiveness currently proceed along two parallel tracks: Quantitative researchers model the direct sales effects of the marketing mix, and advertising and branding experts trace customer ...
Winners and losers in a major price war
(American Marketing Association, 2008-10)
Although retail price wars have received much business press and some research attention, it is unclear how they affect consumer purchase behavior. This article studies an unprecedented price war in Dutch grocery retailing ...
Optimized calibration of currency market strategies
(2010)
We propose a new financial indicator and risk metric embedded in a currency trading model to assist investors in currency markets. Since our model is highly nonlinear, we utilize global optimization
technology to maximize ...
A sparse matrix‐vector multiplication method with low preprocessing cost
(Wiley, 2018-11-10)
Sparse matrix-vector multiplication (SpMV) is a crucial operation used for solving many engineering and scientific problems. In general, there is no single SpMV method that gives high performance for all sparse matrices. ...
Marketing's profit impact: quantifying online and off-line funnel progression
(Informs, 2011)
Inofec, a small- to medium-sized enterprise in the business-to-business sector, desired a more analytic approach to allocate marketing resources across communication activities and channels. We developed a conceptual ...
Do hedge funds’ exposures to risk factors predict their future returns?
(Elsevier, 2011-07)
This paper investigates hedge funds’ exposures to various financial and macroeconomic risk factors through alternative measures of factor betas and examines their performance in predicting the crosssectional variation in ...
Demonstrating the value of marketing
(2016-11)
Marketing departments are under increased pressure to demonstrate their economic value to the firm. This challenge is exacerbated by the fact that marketing uses attitudinal (e.g., brand awareness), behavioral (e.g., brand ...
Design and implementation of a quad element patch antenna at 5.8 GHz
(The Applied Computational Electromagnetics Society, 2018-10)
This paper presents simulation and experimental verification of a quad microstrip patch antenna that operates at 5.8 GHz. Sonnet antenna design software was used to simulate the performance of the antenna. To reduce the ...
Numerical investigation of multiphase flow inside a pressure swirl atomizer at the initial stage of injection
(Begell House Inc., 2018)
Pulse-mode operating atomizers are widely used in industry. This paper presents the fluid flow details and characteristics inside a pulse-mode operating pressure swirl atomizer (PSA). Transient flow simulations are performed ...
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