Browsing by Author "Seggie, S. H."
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Combining big data and lean startup methods for business model evolution
Seggie, S. H.; Soyer, Emre; Pauwels, K. H. (Springer, 2017-12)The continued survival of firms depends on successful innovation. Yet, legacy firms are struggling to adapt their business models to successfully innovate in the face of greater competition from both local and global ...
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