Browsing by Author "Filipe, J."
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A mathematical model for customer lifetime value based offer management
Şahin, Ahmet; Can, Zehra; Albey, Erinç (Springer, 2018)Customers with prepaid lines possess higher attrition risk compared to postpaid customers, since prepaid customers do not sign long-term obligatory contracts and may churn anytime. For this reason, mobile operators have ...
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