Browsing Industrial Engineering by Subject "Influence maximization"
Now showing items 1-3 of 3
-
A branch‐and‐cut approach for the least cost influence problem on social networks
(Wiley, 2020-07)This paper studies a problem in the online targeted marketing setting called the least cost influence problem (LCIP) that is known to be NP-hard. The goal is to find the minimum total amount of inducements (individuals to ... -
Influence maximization in social networks under Deterministic Linear Threshold Model
(Elsevier, 2018-12)We define the new Targeted and Budgeted Influence Maximization under Deterministic Linear Threshold Model problem and develop the novel and scalable TArgeted and BUdgeted Potential Greedy (TABU-PG) algorithm which allows ... -
Least-cost influence maximization on social networks
(Informs, 2020-03)Viral-marketing strategies are of significant interest in the online economy. Roughly, in these problems, one seeks to identify which individuals to strategically target in a social network so that a given proportion of ...
Share this page