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Social media practices applied by city hotels: a comparative case study from Turkey
(Emerald Group Publishing, 2015)
Purpose – This study aims to examine various forms of hotel businesses’ social media (SM) practices by analysing TripAdvisor (TA) and examining its critical role in decision-making. As a well-known platform of SM in tourism, ...
The interrelationship between tourist satisfaction and experiences: How does one contribute to the other?
(Taylor & Francis, 2021)
Among all the other emotions, perhaps satisfaction can be the most common one which has been extensively studied. The majority of these studies examine this emotion as an outcome of the perceived performance of products ...
Customer experience in five-star hotel businesses: is it an “experience” for customers?
(Turkey, 2023-08-15)
Purpose: Concerning the development of “experience” as an economic phenomenon, this study aims to analyse customers' evaluations of their experiences in five-star hotel businesses and to identify if the hospitality experience ...
Managing brand experience and reputation in the hotel business
(Taylor & Francis, 2020-05-18)
As “the business of brands”, with more than 300 brands worldwide, the hotel industry has been focused on brand experience since the development and expansion of international brands over the last few decades. New brands ...
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