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Düzenleyici odaklar ölçeklerinin kavramsal ve ampirik olarak incelenmesi
(Beta Basım A.Ş., 2016-04-15)
Literatürdeki çalışmalar düzenleyici odakların tüketici davranışları üzerindeki yaygın etkisini göstermektedir. Düzenleyici odakları ölçmek için birçok farklı ölçek kullanılabilmektedir ve araştırmacıların bu ölçekler ...
Çevri̇mi̇çi̇ ve geleneksel: youtube ve televi̇zyon reklamlarına yöneli̇k tüketi̇ci̇ algılarının karşılaştırılması
(Pazarlama ve Pazarlama Araştırmaları Derneği, 2018)
Bu araştırma, tüketicilerin YouTube ve televizyon reklamlarına yönelik tutumlarını incelemekte ve karşılaştırmaktadır. On iki tüketiciden veri toplamak için, kalitatif bir araştırma yöntemi olan ve derinlemesine görüşme ...
Client-server versus peer-to-peer
(Boğaziçi Üniversitesi İktisadi ve İdari Bilimler Fakültesi, 2016)
This study identifies optimal transmission mechanisms for a video streaming service in a peer-to-peer network structure under different payment mechanisms: pay as you watch and pay upfront. We calculate a uniform, feasible ...
Reasoning types in Industrial Engineering/Operations Management processes
(IEOM Society, 2019)
Operations Management/Industrial Engineering modeling process entails a series of research paradigm decisions to be made as to (1) what the reality domain is - ontology, (2) how the problem domain is to be defined and ...
Being a woman entrepreneur in Turkey: Life role expectations and entrepreneurial self-efficacy
(Sage, 2019-05)
Two major competing life roles, work and family, are reported to dominate people's efforts in constructing a life. Here, we aim to explore whether and how attributed life roles and related coping strategies of current and ...
Does being internationalmake companiesmore sustainable? Evidence based on corporate sustainability indices
(Elsevier, 2018-06)
The existing literature on the relationship between corporate sustainability performance and being a domestic or international company doubt on which type of operating has more potential to be corporate sustainable. It ...
What is special about marketing organic products? How organic assortment, price, and promotions drive retailer performance
(American Marketing Association, 2013-01)
Higher sales and margins are key goals for retailers promoting emerging products, such as organics, but little is known about their marketing effectiveness and their cross-effects on conventional product sales. Extant ...
Winning hearts, minds and sales: How marketing communication enters the purchase process in emerging and mature markets
(Elsevier, 2013-03)
Consumers differ in the way their minds and hearts respond to marketing communication. Recent research has quantified effectiveness criteria of mindset metrics, such as brand consideration and liking, in the purchase process ...
Mind-set metrics in market response models: an integrative approach
(American Marketing Association, 2010-08)
Demonstrations of marketing effectiveness currently proceed along two parallel tracks: Quantitative researchers model the direct sales effects of the marketing mix, and advertising and branding experts trace customer ...
Optimized calibration of currency market strategies
(2010)
We propose a new financial indicator and risk metric embedded in a currency trading model to assist investors in currency markets. Since our model is highly nonlinear, we utilize global optimization
technology to maximize ...
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