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Çevri̇mi̇çi̇ ve geleneksel: youtube ve televi̇zyon reklamlarına yöneli̇k tüketi̇ci̇ algılarının karşılaştırılması
(Pazarlama ve Pazarlama Araştırmaları Derneği, 2018)
Bu araştırma, tüketicilerin YouTube ve televizyon reklamlarına yönelik tutumlarını incelemekte ve karşılaştırmaktadır. On iki tüketiciden veri toplamak için, kalitatif bir araştırma yöntemi olan ve derinlemesine görüşme ...
Does being internationalmake companiesmore sustainable? Evidence based on corporate sustainability indices
(Elsevier, 2018-06)
The existing literature on the relationship between corporate sustainability performance and being a domestic or international company doubt on which type of operating has more potential to be corporate sustainable. It ...
Consumers and brands across the globe: research synthesis and new directions
(American Marketing Association, 2018-03)
Extensive research has investigated branding practices, processes, and consumers’ reactions to brands in a globalized world. In this review, the authors aim to organize and synthesize the growing literature on branding, ...
Bringing sustainability to the heart of a university through teaching, research and service
(EDP Sciences, 2018)
In this short paper, we summarize our targeted efforts at Ozyegin University in Istanbul, Turkey for establishing a sustainable research, teaching and learning environment. The University is striving to have highest level ...
Optimistic entrepreneurs and new product introductions in high technology industries
(Academy of Management, 2018)
This study examines how the relationship between past performance and new product introductions is influenced by entrepreneurial optimism. Based on the behavioral theory of the firm, we test how past performance suggest ...
Company innovation system: a conceptualization
(Operations and Information Management Group, Aston Business School, Aston University, 2018-04-25)
We conceptualize the company as an innovation system that consists of components, relationships and attributes, with the purpose to produce innovation. The systems approach to innovation has received limited attention at ...
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