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What does it take to get promoted in marketing academia? Understanding exceptional publication productivity in the leading marketing journals
(American Marketing Association, 2009-01)
Institutional competition to retain and recruit marketing scholars capable of publishing in the leading marketing journals has intensified. While increased emphasis has been placed on publication productivity in the leading ...
Effects of word-of-mouth versus traditional marketing: findings from an internet social networking site
(American Marketing Association, 2009-09)
The authors study the effect of word-of-mouth (WOM) marketing on member growth at an Internet social networking site and compare it with traditional marketing vehicles. Because social network sites record the electronic ...
Pricing of national brands versus store brands: market power components, findings and research opportunities
(Edward Elgar Publishing, 2009)
Among the most important activities for supermarket retailers is the creation and marketing of store brands, also known as private label brands. Given the increasing quality-equivalence between national brands and store ...
Approximating vehicle dispatch probabilities for emergency service systems with location-specific service times and multiple units per location
(Informs, 2009-02)
To calculate many of the important performance measures for an emergency response system, one requires knowledge of the probability that a particular server will respond to an incoming call at a particular location. ...
A Lagrangian relaxation approach to large-scale flow interception problems
(Elsevier, 2009-10-16)
The paper presents a tight Lagrangian bound and an efficient dual heuristic for the flow interception problem. The proposed Lagrangian relaxation decomposes the problem into two subproblems that are easy to solve. Information ...
Online social capital : understanding e-impulse buying in practice
(Elsevier, 2009-07)
Socially constructed marketing imageries (e.g. e-atmospherics) help consumers while making choices and decisions. Still, human and retailing technology interactions are rarely evaluated from a social practice perspective. ...
Social e-atmospherics in practice (or not): a French and Turkish web designers’ perspectives
(2009)
Little is known about the development of social e- atmospherics. And yet, e-atmospherics havemotivated an emerging body of research which reports that both better layouts and‘recognized’ atmospherics encourage consumers ...
An actor-network theory (ANT) approach: analysis of Turkish e-government gateway initiative
(2009)
There are various models proposed in the literature to analyze trajectories of e-Government projects in terms of success and failure. Yet, only the Actor-Network Theory (ANT) perspective (Heeks and Stanforth, 2007) considers ...
Computational comparison of five maximal covering models for locating ambulances
(Wiley, 2009-01)
This article categorizes existing maximum coverage optimization models for locatingambulances based on whether the models incorporate uncertainty about (1) ambulanceavailability and (2) response times. Data from Edmonton, ...
Product innovations, advertising, and stock returns
(American Marketing Association, 2009-01)
Under increased scrutiny from top management and shareholders, marketing managers feel the need to measure and communicate the impact of their actions on shareholder returns. In particular, how do customer value creation ...
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