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Consumer response to product construction: the role of haptic stimulation
(Wiley, 2014-11)
This study investigates how consumers are affected by haptic information, that is, the information acquired through the sense of touch, when they take part in the construction or assembly of a product. In order to create ...
Consumer participation in the design and realization stages of production: how self-production shapes consumer evaluations and relationship to products
(Elsevier, 2014-12)
Psychological responses of consumers to specific stages of self-production activities are investigated in four studies. Findings reveal that consumer participation in the realization stage (physical production) enhances ...
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