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Composing offer sets to maximize expected payoffs
(Digital Commons, 2016)
Firms are increasingly using clickstream and transactional data to tailor product offerings to visitors at their site. Ecommerce websites have the opportunity, at each interaction, to offer multiple items (referred to as ...
Accelerated learning of user profiles
(Informs, 2011-02)
Websites typically provide several links on each page visited by a user. Whereas some of these links help users easily navigate the site, others are typically used to provide targeted recommendations based on the available ...
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