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Everyday activism: An AI-assisted netnography of a digital consumer movement
(Taylor & Francis, 2024-01)
Prior studies have tended to focus on the figure of consumer movements rather than the ground from which they arise. This AI-assisted netnography interprets data from the WallStreetBets (WSB) subreddit during the GameStop ...
Social media adoption: A process-based approach
(Taylor & Francis, 2016)
This research conceptualizes and measures social media adoption (SMA) of companies with a process-based approach and explains its antecedents of micro- and macro-environment, size, and ownership, as well as its consequence ...
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