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What does it take to get promoted in marketing academia? Understanding exceptional publication productivity in the leading marketing journals
(American Marketing Association, 2009-01)
Institutional competition to retain and recruit marketing scholars capable of publishing in the leading marketing journals has intensified. While increased emphasis has been placed on publication productivity in the leading ...
Passive and active opportunism in interorganizational exchange
(American Marketing Association, 2013-11)
This article examines how firms in interorganizational relationships respond differently to active and passive opportunism and observes how these opportunism forms erode satisfaction with the performance of these relationships. ...
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