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Now showing items 11-12 of 12
The formation, evolution and replacement of price-quality relationships
(Springer Science+Business Media, 2016-01)
This paper develops a theoretical framework to address how dynamic competitive interactions and customer preferences change the observed relationship between market price and quality, and it offers an empirical framework ...
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
(Elsevier, 2016-09)
The Internet has given rise to many new forms of advertising. Scientific studies have focused on individual reactions to specific advertising forms in isolation and have offered little guidance for aggregate-level budget ...
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