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Private-label use and store loyalty
(American Marketing Association, 2008-11)
The authors develop an econometric model of the relationship between a household’s private-label (PL) share and its behavioral store loyalty. The model includes major drivers of these two behaviors and controls for ...
Winners and losers in a major price war
(American Marketing Association, 2008-10)
Although retail price wars have received much business press and some research attention, it is unclear how they affect consumer purchase behavior. This article studies an unprecedented price war in Dutch grocery retailing ...
Optimal ambulance location with random delays and travel times
(Springer Science+Business Media, 2008-09)
We describe an ambulance location optimization model that minimizes the number of ambulances needed tonprovide a specified service level. The model measures service level as the fraction of calls reached within a given ...
Ambulance location for maximum survival
(Wiley, 2008-02)
This article proposes new location models for emergency medical service stations. The models are generated by incorporating a survival function into existing covering models. A survival function is a monotonically decreasing ...
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