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Enhancing deep learning models for campaign participation prediction
(2019-07-31)
Companies engage with their customers in order to establish a long-term relationship. Targeting the right audience with the right product is crucial for providing better services to customers, increasing their loyalty to ...
Campaign participation prediction with deep learning
(Elsevier, 2021-08)
Increasingly, on-demand nature of customer interactions put pressure on companies to build real-time campaign management systems. Instead of having managers to decide on the campaign rules, such as, when, how and whom to ...
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