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A lure or a turn-off: social media reactions to business model innovation announcements
(Springer, 2023-03)
How do people react to business model innovation (BMI) announcements on social media? Is the analysis of social media reactions to BMI announcements a fruitful method for assessing the potential and pitfalls of BMIs? This ...
Are crowdsourcing announcements signals of customer orientation? A comparison of consumer responses to product- versus communication-related campaigns
(Emerald, 2023-05-05)
Purpose: This study aims to examine consumers’ responses to crowdsourcing campaigns in the request initiation stage using the signaling theory from economics. The purpose of the research is threefold. First, it provides a ...
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