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Students’ self-presentation on Facebook: an examination of personality and self-construal factors
(Elsevier, 2012-11)
The present research seeks to extend existing theory on self-disclosure to the online arena in higher educational institutions and contribute to the knowledge base and understanding about the use of a popular social ...
Social media practices applied by city hotels: a comparative case study from Turkey
(Emerald Group Publishing, 2015)
Purpose – This study aims to examine various forms of hotel businesses’ social media (SM) practices by analysing TripAdvisor (TA) and examining its critical role in decision-making. As a well-known platform of SM in tourism, ...
Comparison of online vs. offline dating in terms of romantic beliefs, commitment, relationship maintenance and relationship satisfaction
(2019-07)
Recently, there is an increase in online dating engagement and individuals’ opinions are evolving as online dating is a good way to initiate a romantic relationship (Pew Research Center, 2016). Further, a research study ...
The role of the partner brand’s social media power in brand alliances
(American Marketing Association, 2018-05)
Managers frequently seek strategies to profit systematically from social media to increase product sales. By forming a brand alliance, they can acquire an installed social media base from a partner brand in an attempt to ...
No comment?! The drivers of reactions to online posts in professional groups
(Elsevier, 2016-08)
Social media has moved beyond personal friendships to professional interactions in high-knowledge industries. In particular, online discussion forums are sponsored by firms aiming to position themselves as thought-leaders, ...
Battle of the brand fans: impact of brand attack and defense on social media(article)
(Elsevier, 2018-08)
Fans of a brand attack fans of rival brands on social media. Given the nature of such rival brand fan attacks, managers are unsure about how much control they should exercise on brand-negative comments on their owned social ...
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
(Elsevier, 2016-09)
Electronic word-of-mouth (eWOM) is often tracked in volume and valence metrics, but the topic of conversation may vary from the brand to its advertising to purchase statements. How do these different topics affect company ...
Social media metrics - A framework and guidelines for managing social media
(Elsevier, 2013-11)
Social media are becoming ubiquitous and need to be managed like all other forms of media that organizations employ to meet their goals. However, social media are fundamentally different from any traditional or other online ...
Well‐being and fear of missing out (Fomo) on digital content in the time of covid‐19: A correlational analysis among university students
(MDPI, 2021-02)
The majority of research on the fear of missing out (FOMO) has focused on understanding how social media posts about attractive unattended experiences taking place in the physical world (e.g., a friend’s vacation) influence ...
Impact of social media brand blunders on brand trust and brand liking
(Sage, 2023-07)
More companies are engaging with consumers in real-time on digital platforms, which may lead to accidental or unintentional sharing of messages. Accordingly, how to manage online brand crises has become an increasingly ...
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