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Now showing items 11-15 of 15
Doing good by sharing messages: An investigation of “You Share, We Donate” campaigns and how they can attain viral success
(Elsevier, 2023-02)
With the rise of social media, companies are engaging in a new type of cause-related marketing classified as "You Share, We Donate" (YSWD) campaigns. YSWD campaigns encourage consumers to share the company's campaign ...
A lure or a turn-off: social media reactions to business model innovation announcements
(Springer, 2023-03)
How do people react to business model innovation (BMI) announcements on social media? Is the analysis of social media reactions to BMI announcements a fruitful method for assessing the potential and pitfalls of BMIs? This ...
Impact of global brand chief marketing officers’ corporate social responsibility and sociopolitical activism communication on twitter
(Sage, 2022-09)
Chief marketing officers (CMOs) engage with their stakeholders on social media platforms to create a digital impact. CMO communication on societal issues is understudied despite heightened global attention to brands’ social ...
Social media analytical CRM: a case study in a bank
(IOS Press, 2023)
The use of the social media (SM) has become more and more widespread during the last two decades, the companies started looking for insights for how they can improve their businesses using the information accumulating ...
The effects of self-presentation to engage in physical activity
(Western Kentucky University, 2019)
In order to improve physical activity levels, it has previously been suggested that the use of rewards can potentially have an impact on exercise behavior. One type of reward, the opportunity to present a good impression ...
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