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Subsidiary marketing strategy implementation (SMSI): The missing link of international marketing strategy research

dc.contributor.authorGençtürk, Esra
dc.contributor.authorKandemir, D.
dc.date.accessioned2016-07-26T12:21:39Z
dc.date.available2016-07-26T12:21:39Z
dc.date.issued2011
dc.identifier.isbn978-1-84980-302-1
dc.identifier.urihttp://hdl.handle.net/10679/4280
dc.identifier.urihttp://www.elgaronline.com/view/9781849803021.00018.xml
dc.descriptionDue to copyright restrictions, the access to the full text of this article is only available via subscription.
dc.language.isoengen_US
dc.publisherEdward Elgar Publishing Ltd.
dc.relation.ispartofHandbook of Research in International Marketing, Second Edition
dc.rightsrestrictedAccess
dc.titleSubsidiary marketing strategy implementation (SMSI): The missing link of international marketing strategy researchen_US
dc.typeBook chapteren_US
dc.peerreviewedyes
dc.publicationstatuspublisheden_US
dc.contributor.departmentÖzyeğin University
dc.contributor.authorID(ORCID & YÖK ID 107322) Gençtürk, Esra
dc.contributor.ozuauthorGençtürk, Esra
dc.identifier.startpage209
dc.identifier.endpage245
dc.identifier.wosWOS:000299049600011
dc.subject.keywordsMultinational-corporations
dc.subject.keywordsAdvertising standardization
dc.subject.keywordsKnowledge transfer
dc.subject.keywordsBusiness strategy
dc.identifier.scopusSCOPUS:2-s2.0-84881873798
dc.contributor.authorFemale1
dc.relation.publicationcategoryBook Chapter - International - Institutional Academic Staff


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