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Marketing mix and brand sales in global markets: examining the contingent role of country-market characteristics
(Palgrave Macmillan, 2015-06)
Marketing products globally is challenging due to the diverse nature of markets. We use market heterogeneity, unbranded competition, resource and infrastructure availability, and sociopolitical governance as country-market ...
Interlocks and firm performance: The role of uncertainty in the directorate interlock-performance relationship
(Wiley, 2015-02)
We examine how uncertainty influences the performance effects of directorate interlocks. Our study offers a new perspective of directorate interlocks as mechanisms that enable firms to improve performance when confronted ...
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