Browsing Business Administration by Subject "Signaling theory"
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Are crowdsourcing announcements signals of customer orientation? A comparison of consumer responses to product- versus communication-related campaigns
(Emerald, 2023-05-05)Purpose: This study aims to examine consumers’ responses to crowdsourcing campaigns in the request initiation stage using the signaling theory from economics. The purpose of the research is threefold. First, it provides a ... -
Do I see what you see? Institutional quality, action observability, and multimarket contact in the global mobile phone industry
(Wiley, 2024-02)Research Summary: Drawing on signaling theory and the international business literature that addresses the role of institutions, we argue that multinational enterprises (MNEs) that use multimarket contact (MMC)—that is, ...
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