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App popularity: Where in the world are consumers most sensitive to price and user ratings?
(American Marketing Association, 2018-09)
Many companies compete globally in a world in which user ratings and price are important drivers of performance but whose importance may differ by country. This study builds on the cultural, economic, and structural ...
The impact of brand familiarity on online and offline media synergy
(Elsevier, 2016)
Rooted in the integrated marketing communication framework, this paper conceptualizes how brand familiarity affects online and cross-channel synergies. The empirical analysis uses Bayesian vector autoregressive models to ...
Carrier selection for Less-Than-Truckload (LTL) shipments
(Elsevier, 2021)
This chapter reviews the basics of carrier selection for less-than-truckload (LTL) shipments. First, the impacts of LTL carrier selection on various strategic, tactical, and operational supply chain planning decisions are ...
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