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Message framing effects on individuals' social distancing and helping behavior during the COVID-19 pandemic
(Frontiers Media, 2021-03-22)
This research responds to urgent calls to fill knowledge gaps on COVID-19 (new coronavirus) in communicating social distancing messages to the public in the most convincing ways. The authors explore the effectiveness of ...
Impact of social media brand blunders on brand trust and brand liking
(Sage, 2023-07)
More companies are engaging with consumers in real-time on digital platforms, which may lead to accidental or unintentional sharing of messages. Accordingly, how to manage online brand crises has become an increasingly ...
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