Browsing Faculty of Engineering by Author "Raghavan, S."
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A branch‐and‐cut approach for the least cost influence problem on social networks
Danış, Dilek Günneç; Raghavan, S.; Zhang, R. (Wiley, 2020-07)This paper studies a problem in the online targeted marketing setting called the least cost influence problem (LCIP) that is known to be NP-hard. The goal is to find the minimum total amount of inducements (individuals to ... -
Integrating social network effects in the share-of-choice problem
Danış, Dilek Günneç; Raghavan, S. (Wiley, 2017-12)Accounting for social network effects in marketing strategies has become an important issue. Taking a step back, we seek to incorporate and analyze social network effects on new product development and then propose a model ... -
Least-cost influence maximization on social networks
Danış, Dilek Günneç; Raghavan, S.; Zhang, R. (Informs, 2020-03)Viral-marketing strategies are of significant interest in the online economy. Roughly, in these problems, one seeks to identify which individuals to strategically target in a social network so that a given proportion of ...
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