Browsing by Subject "Marketing"
Now showing items 1-4 of 4
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Consumer studies about purchase, repeat purchase and word-of-mouth after deep discount online
(2015-06)Daily deal sites are e-commerce businesses that offer deep discounts (e.g., 50%, 90%) for products and services to consumers through local service providers. These sites increase consumer's buying power and attract more ... -
Integrating social network effects in the share-of-choice problem
(Wiley, 2017-12)Accounting for social network effects in marketing strategies has become an important issue. Taking a step back, we seek to incorporate and analyze social network effects on new product development and then propose a model ... -
Time-series models of pricing the impact of marketing on firm value
(Edward Edgar Publishing, 2012-05)N/A -
Yüksek-ölçekli mobil iletişim verilerinin açık-kaynak hadoop çerçevesi kullanılarak paralel ve iş-hatlı işlenmesi
(IEEE, 2012)The fast increase in mobile device and bandwidth usage is generating big workloads on the IT infrastructures of mobile service providers and increasing management costs. These providers collect log files continuously and ...
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