Browsing by Subject "Legitimacy"
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Bringing new customs to an old village: rhetorical legitimation strategies in a peripheral country
(Anadolu University Journal of Economics and Administrative Sciences, 2024-03-25)Actors' efforts against surrounding institutional pressures to pursue legitimacy are critical. Although scholars have mainly focused on the importance of gaining legitimacy, little is known about the context-specific ... -
Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility
(Emerald, 2022-02-02)Purpose: In a world where corporate social responsibility (CSR) is a meaningful trend valued by firm stakeholders, it is still not clear how the marketing department integrates corporate-level social responsibility strategy ...
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