Browsing by Subject "Globalization"
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Consumers and brands across the globe: research synthesis and new directions
(American Marketing Association, 2018-03)Extensive research has investigated branding practices, processes, and consumers’ reactions to brands in a globalized world. In this review, the authors aim to organize and synthesize the growing literature on branding, ... -
Introduction
(Informa Group, 2014)This special issue of Visual Resources examines the ongoing debates about art and urban imaginary by connecting the city with its past and its present. Cities are constantly envisioned throughout history in diverse ways. ... -
Otel i̇şletmeleri̇nde küyerelleşme yaklaşımı: İzmi̇r i̇li̇ örneği̇
(Dokuz Eylül Üniversitesi, 2015-05-05)Bu çalışma, dünyada gittikçe artan önemi nedeniyle küyerelleşmenin, Türkiye’de hizmet veren uluslararası otel işletmelerindeki boyut ve şekillerini ortaya koymak ve bunların kıyı ve şehir otellerindeki benzerlik ve ...
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