Browsing by Subject "Food marketing"
Now showing items 1-2 of 2
-
Role of mobile food-ordering applications in developing restaurants’ brand satisfaction and loyalty in the pandemic period
(Elsevier, 2021-09)Retailers and their supply-chain partners should reconsider their competitive advantages in today's technology-enhanced environment and search for opportunities to collaborate. Mobile applications have emerged as a special ... -
What is special about marketing organic products? How organic assortment, price, and promotions drive retailer performance
(American Marketing Association, 2013-01)Higher sales and margins are key goals for retailers promoting emerging products, such as organics, but little is known about their marketing effectiveness and their cross-effects on conventional product sales. Extant ...
Share this page