Browsing by Subject "Customer participation"
Now showing items 1-2 of 2
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Make it your own: how process valence and self-construal affect evaluation of self-made products
(Wiley, 2014-06)Self-production, participation of consumers in the production process of products for their own consumption, leads to consumers' enhanced evaluations of the self-made products. Three experimental studies investigate how ... -
When does boundary-spanner burnout connect participation and customer relationship performance? The role of the firm's network centrality and network density
(Elsevier, 2023-07)Managing business-to-business (B2B) relationships can be taxing for many boundary-spanners and lead to burnout. However, despite the widespread prevalence of burnout in the contemporary workplace, B2B marketing research ...
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