Browsing by Subject "Customer lifetime value"
Now showing items 1-3 of 3
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Intelligent classification-based methods in customer profitability modeling
(Springer International Publishing, 2015)The expected profits from customers are important informations for the companies in giving acquisition/retention decisions and developing different strategies for different customer segments. Most of these decisions can ... -
A mathematical model for customer lifetime value based offer management
(2018-01)Customers with prepaid lines possess higher attrition risk compared to postpaid customers since prepaid customers do not sign long-term obligatory contracts and may churn anytime. For this reason, mobile operators have to ... -
A mathematical model for customer lifetime value based offer management
(Springer, 2018)Customers with prepaid lines possess higher attrition risk compared to postpaid customers, since prepaid customers do not sign long-term obligatory contracts and may churn anytime. For this reason, mobile operators have ...
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