Browsing by Subject "Consumer behavior"
Now showing items 1-3 of 3
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Are crowdsourcing announcements signals of customer orientation? A comparison of consumer responses to product- versus communication-related campaigns
(Emerald, 2023-05-05)Purpose: This study aims to examine consumers’ responses to crowdsourcing campaigns in the request initiation stage using the signaling theory from economics. The purpose of the research is threefold. First, it provides a ... -
Modeling of food consumption behavior in the quarantine period applied during the coronavirus SARS-CoV2 (COVID-19) outbreak in Turkey
(MDPI, 2022-02)The spread of coronavirus worldwide has affected consumer behavior in many ways. This paper tries to investigate the impact of the SARS-CoV2 (COVID-19) on food consumption behavior of consumers. Food consumption motivation ... -
Quantifying the spillover of green products on consumer attitudes and umbrella brand sales
(2017-06)Despite growing consumer attention to the environment, it is still unclear how and how much companies benefit from their large investments in 'green' products. This paper quantifies the positive spillover of sustainable ...
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