Browsing by Subject "Brand trust"
Now showing items 1-2 of 2
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Impact of social media brand blunders on brand trust and brand liking
(Sage, 2023-07)More companies are engaging with consumers in real-time on digital platforms, which may lead to accidental or unintentional sharing of messages. Accordingly, how to manage online brand crises has become an increasingly ... -
Linking brand commitment and brand citizenship behaviors of airline employees: “the role of trust”
(Elsevier, 2015-01)Despite the growing interest in understanding employees' brand related behaviors in the airline industry, the research in this area mainly focus on the effect of employee brand commitment and limit the empirical support ...
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