Browsing by Author "Shaikh, A."
Now showing items 1-1 of 1
-
Entrepreneurial marketing strategy in craft-based businesses in an emerging market: a qualitative interpretivist approach
Saiyed, Abrarali Mohammadusmanali; Shaikh, A.; Gupta, S. (Emerald, 2024-02-08)Purpose: The primary aim of this study is to gain insight into the entrepreneurial marketing strategy (EMS) decisions made by microenterprises in the craft sector and draw comparisons between the marketing strategy formulation ...
Share this page