Browsing by Author "Grinstein, A."
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Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility
Şabahat, Peren Özturan; Grinstein, A. (Emerald, 2022-02-02)Purpose: In a world where corporate social responsibility (CSR) is a meaningful trend valued by firm stakeholders, it is still not clear how the marketing department integrates corporate-level social responsibility strategy ... -
Impact of global brand chief marketing officers’ corporate social responsibility and sociopolitical activism communication on twitter
Şabahat, Peren Özturan; Grinstein, A. (Sage, 2022-09)Chief marketing officers (CMOs) engage with their stakeholders on social media platforms to create a digital impact. CMO communication on societal issues is understudied despite heightened global attention to brands’ social ...
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