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dc.contributor.authorToker, A.
dc.contributor.authorSeraj, Mina
dc.contributor.authorKuscu, A.
dc.contributor.authorYavuz, R.
dc.date.accessioned2017-01-27T10:07:01Z
dc.date.available2017-01-27T10:07:01Z
dc.date.issued2016
dc.identifier.issn1532-7744en_US
dc.identifier.urihttp://hdl.handle.net/10679/4743
dc.identifier.urihttp://www.tandfonline.com/doi/full/10.1080/10919392.2016.1228361
dc.description.abstractThis research conceptualizes and measures social media adoption (SMA) of companies with a process-based approach and explains its antecedents of micro- and macro-environment, size, and ownership, as well as its consequence of intention to increase resources dedicated to social media. Based on data from 310 Turkish small and medium enterprises, the study first develops a conceptual framework on the pillars of internal and external stakeholder focus as well as relationship and information oriented implementation. Based on these two dimensions, it discusses the novel concepts of social customer relations, social stakeholder communication, social intelligence, and social responsiveness related to SMA. The study further indicates that ownership type and micro environment play a role in SMA and that path dependence exists in the interplay of current adoption and future intentions.en_US
dc.language.isoengen_US
dc.publisherTaylor & Francisen_US
dc.relation.ispartofJournal of Organizational Computing and Electronic Commerceen_US
dc.rightsrestrictedAccess
dc.titleSocial media adoption: A process-based approachen_US
dc.typeArticleen_US
dc.peerreviewedyesen_US
dc.publicationstatuspublisheden_US
dc.contributor.departmentÖzyeğin University
dc.contributor.authorID(ORCID 0000-0002-0380-0260 & YÖK ID 147861) Seraj, Mina
dc.contributor.ozuauthorSeraj, Mina
dc.identifier.volume26en_US
dc.identifier.issue4en_US
dc.identifier.startpage344en_US
dc.identifier.endpage363en_US
dc.identifier.wosWOS:000386709300004
dc.identifier.doi10.1080/10919392.2016.1228361en_US
dc.subject.keywordsSMEsen_US
dc.subject.keywordsSocial intelligenceen_US
dc.subject.keywordsSocial media adoptionen_US
dc.subject.keywordsSocial media communicationsen_US
dc.subject.keywordsTechnology adoptionen_US
dc.identifier.scopusSCOPUS:2-s2.0-84992028937
dc.contributor.authorFemale1


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