Social media adoption: A process-based approach
dc.contributor.author | Toker, A. | |
dc.contributor.author | Seraj-Akşit, Zeynep Mina | |
dc.contributor.author | Kuscu, A. | |
dc.contributor.author | Yavuz, R. | |
dc.date.accessioned | 2017-01-27T10:07:01Z | |
dc.date.available | 2017-01-27T10:07:01Z | |
dc.date.issued | 2016 | |
dc.identifier.issn | 1532-7744 | en_US |
dc.identifier.uri | http://hdl.handle.net/10679/4743 | |
dc.identifier.uri | http://www.tandfonline.com/doi/full/10.1080/10919392.2016.1228361 | |
dc.description.abstract | This research conceptualizes and measures social media adoption (SMA) of companies with a process-based approach and explains its antecedents of micro- and macro-environment, size, and ownership, as well as its consequence of intention to increase resources dedicated to social media. Based on data from 310 Turkish small and medium enterprises, the study first develops a conceptual framework on the pillars of internal and external stakeholder focus as well as relationship and information oriented implementation. Based on these two dimensions, it discusses the novel concepts of social customer relations, social stakeholder communication, social intelligence, and social responsiveness related to SMA. The study further indicates that ownership type and micro environment play a role in SMA and that path dependence exists in the interplay of current adoption and future intentions. | en_US |
dc.language.iso | eng | en_US |
dc.publisher | Taylor & Francis | en_US |
dc.relation.ispartof | Journal of Organizational Computing and Electronic Commerce | en_US |
dc.rights | restrictedAccess | |
dc.title | Social media adoption: A process-based approach | en_US |
dc.type | Article | en_US |
dc.peerreviewed | yes | en_US |
dc.publicationstatus | published | en_US |
dc.contributor.department | Özyeğin University | |
dc.contributor.authorID | (ORCID 0000-0002-0380-0260 & YÖK ID 147861) Seraj, Mina | |
dc.contributor.ozuauthor | Seraj-Akşit, Zeynep Mina | |
dc.identifier.volume | 26 | en_US |
dc.identifier.issue | 4 | en_US |
dc.identifier.startpage | 344 | en_US |
dc.identifier.endpage | 363 | en_US |
dc.identifier.wos | WOS:000386709300004 | |
dc.identifier.doi | 10.1080/10919392.2016.1228361 | en_US |
dc.subject.keywords | SMEs | en_US |
dc.subject.keywords | Social intelligence | en_US |
dc.subject.keywords | Social media adoption | en_US |
dc.subject.keywords | Social media communications | en_US |
dc.subject.keywords | Technology adoption | en_US |
dc.identifier.scopus | SCOPUS:2-s2.0-84992028937 | |
dc.contributor.authorFemale | 1 |
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