Browsing Business Administration by Title
Now showing items 45-64 of 244
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Consumer attitude metrics for guiding marketing mix decisions
(Informs, 2014-08)Marketing managers often use consumer attitude metrics such as awareness, consideration, and preference as performance indicators because they represent their brand's health and are readily connected to marketing activity. ... -
Consumer effort in promotional incentives
(Decision Sciences Institute, 2010-11)Consumers need to exert effort to use the incentives provided in a promotion campaign. This effort is critical in the consumers’ decision process and for the success of the campaign. We develop a model of consumer redemption ... -
Consumer participation in the design and realization stages of production: how self-production shapes consumer evaluations and relationship to products
(Elsevier, 2014-12)Psychological responses of consumers to specific stages of self-production activities are investigated in four studies. Findings reveal that consumer participation in the realization stage (physical production) enhances ... -
Consumer response to product construction: the role of haptic stimulation
(Wiley, 2014-11)This study investigates how consumers are affected by haptic information, that is, the information acquired through the sense of touch, when they take part in the construction or assembly of a product. In order to create ... -
Consumers and brands across the globe: research synthesis and new directions
(American Marketing Association, 2018-03)Extensive research has investigated branding practices, processes, and consumers’ reactions to brands in a globalized world. In this review, the authors aim to organize and synthesize the growing literature on branding, ... -
Cooperating with technologically (dis)similar alliance partners: the influence of the technology life cycle and the impact on innovative and market performance
(Taylor & Francis, 2015)In this paper, we investigate the cooperative relationships of innovating firms with (dis)similar partners during the technology life cycle. We test the impact of such cooperative relationships on the innovative and market ... -
Creating a real-life professional experience for undergraduates: sectoral practicum projects
(IATED, 2014)In Turkey, there is a highly competitive environment for new graduates to acquire a well-paid and satisfying job position since the number of unemployed university graduates has risen dramatically over the last few decades ... -
A critical spatial approach to marketplace exclusion and inclusion
(American Marketing Association, 2013-05)The authors apply insights from critical spatial theory to explore how space can be reimagined to be more inclusive. The meaning of spaces includes (1) objective physical space, (2) subjective imagined space, and (3) lived ... -
Cross-efficiency in DEA: a maximum resonated appreciative model
(Elsevier, 2015-03)The occurrence of multiple optimal solutions is an important and interesting issue in data envelopment analysis (DEA), for it allows flexibility to estimate the optimal cross-efficiencies of all decision making units (DMUs). ... -
Curb space management in urban mobility system
(Springer Nature, 2019)Curb space management and traffic flow are two important elements of the transportation system that interact with each other and affect the overall system performance. Moreover, the growth of new mobility operators and ... -
Customer prioritization, product complexity and business ties: implications for job stress and customer service performance
(Emerald, 2022-01-05)Purpose: Drawing on the theoretical lens of the job demands-resources model, this study builds upon and tests a conceptual model that links customer prioritization, product complexity, business ties, job stress and customer ... -
Çevri̇mi̇çi̇ ve geleneksel: youtube ve televi̇zyon reklamlarına yöneli̇k tüketi̇ci̇ algılarının karşılaştırılması
(Pazarlama ve Pazarlama Araştırmaları Derneği, 2018)Bu araştırma, tüketicilerin YouTube ve televizyon reklamlarına yönelik tutumlarını incelemekte ve karşılaştırmaktadır. On iki tüketiciden veri toplamak için, kalitatif bir araştırma yöntemi olan ve derinlemesine görüşme ... -
Çocuğa yapılan zaman yatırımlarının i̇ş gücü pi̇yasasindaki̇ kadın-erkek ücret farklılığına etki̇leri̇
(Hacettepe Üniversitesi, 2017-01-23)Öz kadarını kullandıklarının ve bunun demografik özelliklerle nasıl değiştiğinin anlaşılması için, kadın ve çocuklarının oluşturduğu bir veri seti kullanarak model tahmini yapmaktır. Nesiller arası yapı, çocukların yetişkin ... -
Dashboards as a service why, what, how, and what research is needed?
(Sage, 2009-11)Recent years have seen the introduction of a “marketing dashboard” that brings the firm’s key marketing metrics into a single display. Service firms across industries have created such dashboards either by themselves or ... -
Data-driven manufacturer-retailer collaboration under competition
(Taylor & Francis, 2019-03-16)This research employs game theoretic models to investigate how and when data-driven collaborations between manufacturers and retailers are beneficial. In the models, two symmetric retailers each offer two products from two ... -
Demonstrating the value of marketing
(2016-11)Marketing departments are under increased pressure to demonstrate their economic value to the firm. This challenge is exacerbated by the fact that marketing uses attitudinal (e.g., brand awareness), behavioral (e.g., brand ... -
Designing and implementing a real estate appraisal system: the case of Québec Province, Canada
(Elsevier, 2015-03)Real estate appraisal is of great importance to several socio-economic stakeholders for different reasons and justifications: local governments and municipalities for taxation purposes; banks for mortgage and other credit ... -
Designing new electoral districts for the city of Edmonton
(Informs, 2011-12-11)Every few years, the city of Edmonton, Canada must review and evaluate changes to its electoral district boundaries. The review process that was completed in 2009 resulted in modifying the district plan from a six-ward ... -
Developing a measure for 'connectorship' as a component of engaged leadership
(Emerald Group Publishing Limited, 2016)Purpose - The purpose of this paper is to report the findings of a mixed methods study that explored how active community engaged and connected managers were in their local and broader communities (engaged leadership, EL). ... -
Diffusion of pure and hybrid forms of a practice: Language of ınstruction in Turkish universities, 1983–2014
(Wiley, 2021-06)It is well recognized in the literature that practice variation is an integral part of diffusion processes. What remains less explored is the emergence of distinct forms of a novel practice and the interdependencies in ...
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