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Big and lean is beautiful: a conceptual framework for data-based learning in marketing management
(Emerald Publishing Limited, 2019-09-19)
While Big Data offer marketing managers information that is high in volume, variety, velocity, and veracity (the 4Vs), these features wouldn't necessarily improve their decision-making. Managers would still be vulnerable ...
Platform control during battles for market dominance: The case of Apple versus IBM in the early personal computer industry
(Elsevier, 2016)
We conduct a case study of the battle for market dominance between the industry platforms led by Apple and by IBM in the early personal computer industry (1977–1986). Platform leaders such as Apple or IBM need to consider ...
Combining big data and lean startup methods for business model evolution
(Springer, 2017-12)
The continued survival of firms depends on successful innovation. Yet, legacy firms are struggling to adapt their business models to successfully innovate in the face of greater competition from both local and global ...
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