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Big and lean is beautiful: a conceptual framework for data-based learning in marketing management
(Emerald Publishing Limited, 2019-09-19)
While Big Data offer marketing managers information that is high in volume, variety, velocity, and veracity (the 4Vs), these features wouldn't necessarily improve their decision-making. Managers would still be vulnerable ...
Company innovation system: a conceptualization
(Operations and Information Management Group, Aston Business School, Aston University, 2018-04-25)
We conceptualize the company as an innovation system that consists of components, relationships and attributes, with the purpose to produce innovation. The systems approach to innovation has received limited attention at ...
Do entrepreneurs really create entrepreneurial cultures? When intentions do not match actions
(Boğaziçi Üniversitesi İktisadi ve İdari Bilimler Fakültesi, 2016)
From the perspective that organizational cultures are shaped by their founders, it is expected that entrepreneurs create entrepreneurial cultures in line with their innovative approach. This paper challenges this expectation ...
Platform control during battles for market dominance: The case of Apple versus IBM in the early personal computer industry
We conduct a case study of the battle for market dominance between the industry platforms led by Apple and by IBM in the early personal computer industry (1977–1986). Platform leaders such as Apple or IBM need to consider ...
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