Browsing Faculty of Business by Subject "Rebates"
Now showing items 1-2 of 2
(Decision Sciences Institute, 2010-11)Consumers need to exert effort to use the incentives provided in a promotion campaign. This effort is critical in the consumers’ decision process and for the success of the campaign. We develop a model of consumer redemption ...
(Springer Science+Business Media, 2010-03)Price discrimination is generally thought to improve firm profits by allowing firms to extract more consumer surplus. In competition, however, price discrimination may also be costly to the firm because restrictive incentive ...
Share this page