Browsing Faculty of Business by OzU Authors "Seggie, Steven Head"
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Big and lean is beautiful: a conceptual framework for data-based learning in marketing management
Soyer, E.; Pauwels, K.; Seggie, Steven Head (Emerald Publishing Limited, 2019-09-19)While Big Data offer marketing managers information that is high in volume, variety, velocity, and veracity (the 4Vs), these features wouldn't necessarily improve their decision-making. Managers would still be vulnerable ... -
Exploring correlates of product launch in collaborative ventures: an empirical investigation of pharmaceutical alliances
Talay, M. B.; Seggie, Steven Head; Cavusgil, E. (Wiley, 2009-07)This paper examines collaborative ventures leading toward the launch of new products in the pharmaceutical industry. These collaborative ventures are one of the most underresearched areas in the new product literature, yet ... -
Passive and active opportunism in interorganizational exchange
Seggie, Steven Head; Griffith, D. A.; Jap, S. D. (American Marketing Association, 2013-11)This article examines how firms in interorganizational relationships respond differently to active and passive opportunism and observes how these opportunism forms erode satisfaction with the performance of these relationships. ... -
Transaction cost economics in international marketing: a review and suggestions for the future
Seggie, Steven Head (American Marketing Association, 2012-06)Transaction cost economics (TCE) has received much attention in the international marketing literature over the past 25 years. Many key issues in international marketing have been examined through the lens of TCE, including ... -
What does it take to get promoted in marketing academia? Understanding exceptional publication productivity in the leading marketing journals
Seggie, Steven Head; Griffith, D. A. (American Marketing Association, 2009-01)Institutional competition to retain and recruit marketing scholars capable of publishing in the leading marketing journals has intensified. While increased emphasis has been placed on publication productivity in the leading ...
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