Browsing Faculty of Business by OzU Authors "Bahadır, Cem"
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Marketing an IPO issuer in early stages of the IPO process Bahadır, Cem; DeKinder, J. S.; Kohli, A. K. (Springer Science+Business Media, 2015-01)Successful marketing of an IPO issuer depends on the issuer’s attractiveness to early stage stakeholders such as underwriters and institutional investors. However, there is limited research on how these stakeholders evaluate ...
Marketing mix and brand sales in global markets: examining the contingent role of country-market characteristics Bahadır, Cem; Bharadwaj, S. G.; Srivastava, R. K. (Palgrave Macmillan, 2015-06)Marketing products globally is challenging due to the diverse nature of markets. We use market heterogeneity, unbranded competition, resource and infrastructure availability, and sociopolitical governance as country-market ...
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