Browsing Faculty of Business by OzU Authors "Akçura, Munir Tolga"
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Campaign participation prediction with deep learning
Ayvaz, Demet; Aydoğan, Reyhan; Akçura, Munir Tolga; Şensoy, Murat (Elsevier, 2021-08)Increasingly, on-demand nature of customer interactions put pressure on companies to build real-time campaign management systems. Instead of having managers to decide on the campaign rules, such as, when, how and whom to ... -
Data-driven manufacturer-retailer collaboration under competition
Akçura, Munir Tolga (Taylor & Francis, 2019-03-16)This research employs game theoretic models to investigate how and when data-driven collaborations between manufacturers and retailers are beneficial. In the models, two symmetric retailers each offer two products from two ... -
Drug prescription behavior and decision support systems
Akçura, Munir Tolga; Ozdemir, Z. D. (Elsevier, 2014-01)Adverse drug events plague the outcomes of health care services. In this research, we propose a clinical learning model that incorporates the use of a decision support system (DSS) in drug prescriptions to improve physicians' ... -
Effects of multitier private labels on marketing national brands
Akçura, Munir Tolga; Sinapuelas, I. C.; Wang, H. M. D. (Emerald Publishing Limited, 2019)Purpose-This paper aims to understand empirically how shares of standard and premium private label (PL) products affect a retailer's marketing mix decisions toward national brands (NBs). Design/methodology/approach-Using ... -
Expert competition and the internet
Akçura, Munir Tolga; Ozdemir, Z. D.; Jain, S. (IJEC, 2013)The Internet has become a channel for experts offering their services. We investigate the optimal online channel adoption strategy of a high-quality expert with a brick-and-mortar presence in the face of potential entry ... -
How to make global cities: information communication technologies and macro-level variables
Akçura, Munir Tolga; Avcı, S. B. (Elsevier, 2014-11)Increasing in the ranks among the global cities is a top priority not only for the city officials but also for the central governments. With the prevalent use of the information and communication technologies (ICTs), local ... -
Noninfluentials and information dissemination in the microblogging community
Akçura, Munir Tolga; Altinkemer, K.; Chen, H. (Springer Nature, 2017)Firms are increasingly focusing on understanding and managing their social media strategies in order to create discussions and optimize the spread of news in their communities. Most prior studies on information dissemination ... -
Online intermediary as a channel for selling quality-differentiated services
Akçura, Munir Tolga; Ozdemir, Z. D.; Rahman, M. S. (Wiley, 2015-02)When deciding whether to utilize an online intermediary in addition to their own distribution channels, quality differentiated service providers face the trade-off between the benefit of extended reach and the threat of ... -
A strategic analysis of multi-channel expert services
Akçura, Munir Tolga; Ozdemir, Z. D. (Informa, 2017)Using stylized models, we investigate when and how expert service providers should offer their services online, and whether they should charge separate prices for face-to-face and online services or provide the online ... -
The strategic role of private labels on retail competition
Akçura, Munir Tolga; Bezawada, R.; Kalra, A. (Boğaziçi Üniversitesi İktisadi ve İdari Bilimler Fakültesi, 2012)We investigate the strategic role of private labels in limiting retail competition. Private labels are unique differentiators for retailers. By launching and credibly committing to a strong private label program, a strong ...
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