Browsing Faculty of Business by OzU Authors "Acur, Nuran"
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Examining proactive strategic decision-making flexibility in new product development
Kandemir, D.; Acur, Nuran (Wiley, 2012-07)While strategic flexibility is widely accepted as a prerequisite for a firm's success, its application in strategic decision making to a firm's new product development (NPD) activities is limited to only a few studies. ... -
Fit among business strategy, strategy formality, and dynamic capability development in new product development
Gumusluoglu, L.; Acur, Nuran (Wiley, 2016-02)Taking new product development (NPD) as the unit of analysis, this study, based on strategic fit approach, investigates the effects of NPD strategy formality and dynamic capabilities (sensing, seizing, and reconfiguring) ... -
“To own or not to own?” A study on the determinants and consequences of alternative intellectual property rights arrangements in crowdsourcing for innovation contests
Mazzola, E.; Acur, Nuran; Piazza, M.; Perrone, G. (Wiley, 2018-11)Firms are increasingly engaging in crowdsourcing for innovation to access new knowledge beyond their boundaries; however, scholars are no closer to understanding what guides seeker firms in deciding the level at which to ...
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