Browsing Faculty of Business by OzU Authors "Şanlı, Ceren Hayran"
Now showing items 1-6 of 6
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Consumers and brands across the globe: research synthesis and new directions
Gürhan-Canli, Z.; Sarıal-Abi, G.; Şanlı, Ceren Hayran (American Marketing Association, 2018-03)Extensive research has investigated branding practices, processes, and consumers’ reactions to brands in a globalized world. In this review, the authors aim to organize and synthesize the growing literature on branding, ... -
Impact of social media brand blunders on brand trust and brand liking
Şanlı, Ceren Hayran; Ceylan, M. (Sage, 2023-07)More companies are engaging with consumers in real-time on digital platforms, which may lead to accidental or unintentional sharing of messages. Accordingly, how to manage online brand crises has become an increasingly ... -
Message framing effects on individuals' social distancing and helping behavior during the COVID-19 pandemic
Ceylan, M.; Şanlı, Ceren Hayran (Frontiers Media, 2021-03-22)This research responds to urgent calls to fill knowledge gaps on COVID-19 (new coronavirus) in communicating social distancing messages to the public in the most convincing ways. The authors explore the effectiveness of ... -
A threat to loyalty: Fear of missing out (FOMO) leads to reluctance to repeat current experiences
Şanlı, Ceren Hayran; Anık, L.; Gurhan-Canli, Z. (Public Library of Science, 2020-04-30)We investigate a popular but underresearched concept, the fear of missing out (FOMO), on desirable experiences of which an individual is aware, but in which they do not partake. Through laboratory and field studies, we ... -
Understanding the feeling of missing out: A temporal perspective
Şanlı, Ceren Hayran; Gurhan-Canli, Z. (Springer, 2022-02)Research to date has explored the feeling (or fear) of missing out phenomenon from different temporal perspectives, as an instant feeling about missing out on current activities and as a retrospective feeling about missing ... -
Well‐being and fear of missing out (Fomo) on digital content in the time of covid‐19: A correlational analysis among university students
Şanlı, Ceren Hayran; Anik, L. (MDPI, 2021-02)The majority of research on the fear of missing out (FOMO) has focused on understanding how social media posts about attractive unattended experiences taking place in the physical world (e.g., a friend’s vacation) influence ...
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