Browsing Faculty of Business by Author "Palmer, M."
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Online social capital : understanding e-impulse buying in practice
Kervenoael, R. de; Aykaç, Didem Selcen Öztürkcan; Palmer, M. (Elsevier, 2009-07)Socially constructed marketing imageries (e.g. e-atmospherics) help consumers while making choices and decisions. Still, human and retailing technology interactions are rarely evaluated from a social practice perspective. ...
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