Browsing Faculty of Business by Author "Misra, K."

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Ideology and brand consumption

Khan, Romana; Misra, K.; Singh, V. (Sage, 2013-03)

Do mundane daily choices, such as what brands people buy in a supermarket, reflect aspects of values and ideologies? This article presents a large-scale field study performed to determine whether traits associated with a ...
Will a fat tax work?

Khan, Romana; Misra, K. (Wiley, 2016-01)

Of the many proposals to reverse the obesity epidemic, the most contentious is the use of price-based interventions such as the fat tax. Previous investigations of the efficacy of such initiatives in altering consumption ...