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dc.contributor.authorFang, H.
dc.contributor.authorZhang, J.
dc.contributor.authorŞensoy, Murat
dc.contributor.authorMagnenat-Thalmann, N.
dc.date.accessioned2016-02-15T07:33:16Z
dc.date.available2016-02-15T07:33:16Z
dc.date.issued2014
dc.identifier.urihttp://hdl.handle.net/10679/2162
dc.identifier.urihttp://www.sciencedirect.com/science/article/pii/S1567422314000490
dc.description.abstractThe interest in 3D technology and virtual reality (VR) is growing both from academia and industry, promoting the quick development of virtual marketplaces (VMs) (i.e. e-commerce systems in VR environments). VMs have inherited trust problems, e.g. sellers may advertise a perfect deal but doesn’t deliver the promised service or product at the end. In view of this, we propose a five-sense feedback oriented reputation mechanism (supported by 3D technology and VR) particularly for VMs. The user study confirms that users prefer VMs with our reputation mechanism over those with traditional ones. In our reputation mechanism, five-sense feedback is objective and buyers can use it directly in their reputation evaluation of target sellers. However, for the scenarios where buyers only provide subjective ratings, we apply the approach of subjectivity alignment for reputation computation (SARC), where ratings provided by one buyer can then be aligned (converted) for another buyer according to the two buyers’ subjectivity. Evaluation results indicate that SARC can more accurately model sellers’ reputation than the state-of-the-art approaches.
dc.description.sponsorshipInstitute of Asian Consumer Insight ; U.S. Army Research Laboratory ; TÜBİTAK
dc.language.isoengen_US
dc.publisherElsevier
dc.relationinfo:turkey/grantAgreement/TUBITAK/113E238
dc.relation.ispartofElectronic Commerce Research and Applications
dc.rightsopenAccess
dc.titleReputation mechanism for e-commerce in virtual reality environmentsen_US
dc.typeArticleen_US
dc.description.versionpre-print
dc.peerreviewedyes
dc.publicationstatuspublisheden_US
dc.contributor.departmentÖzyeğin University
dc.contributor.authorID(ORCID 0000-0001-8806-4508 & YÖK ID 41438) Şensoy, Murat
dc.contributor.ozuauthorŞensoy, Murat
dc.identifier.volume13
dc.identifier.issue6
dc.identifier.startpage409
dc.identifier.endpage422
dc.identifier.wosWOS:000346236500003
dc.identifier.doi10.1016/j.elerap.2014.08.002
dc.subject.keywordsVirtual reality environments
dc.subject.keywordsReputation systems
dc.subject.keywordsE-marketplaces
dc.subject.keywordsFive senses
dc.subject.keywordsSubjectivity alignment
dc.identifier.scopusSCOPUS:2-s2.0-84915764468
dc.contributor.authorMale1


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